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Croix-RousseThis weekend I had my first Pumpkin Spice Latte at my local Starbucks. Yesterday was a rainy Monday.  Tomorrow is October 1st. I’m starting to spot pumpkins here and there on the market. The leaves are yellowing by the minute. No doubt, fall has risen.

If September was a month for renewed energy, projects and objectives, I declare October a month for new perspective. What best than enjoying this new light fall sheds on our daily life to see things in a different way. Did you notice how beautiful that tree was outside your window?

September 20th was “Patrimony Day”: twice a year, France opens the doors to its most famous monuments, for free, and gives people a chance to see the un-seable, like the backstage of Lyon’s Opera House, which I visited last spring. This picture shows how I was able to see my lovely Croix-Rousse in a way that I ignored until I was able to climb up to main ballroom of the Opera.

My city, so pretty!

5 articles to give you a new perspective

7 Ways to Use Yelp to Improve Your Local Business
Are you wondering how to best use Yelp for your business? If you run a local business like a restaurant, Yelp should be an essential cornerstone of your online presence. Launched back in 2004, Yelp continues to be the go-to resource for millions of visitors looking for information about local businesses. Is your business doing all that it can to attract new customers from the ever-growing audience on Yelp?

9 Facebook Marketing Tips From Top Experts
Are you looking for creative ways to improve your Facebook marketing? Facebook continues to be the social media platform of choice for many businesses. So the SocialExaminer’s team spoke with top Facebook experts to find out the hottest marketing tips businesses need to know today.

5 Ways to Grow Your Exposure With Instagram
Wondering if the rapidly growing Instagram photo sharing community could benefit your business? As teens quickly migrate to Instagram, could their photo sharing addictions include your pictures? Instagram was the smartphone photo sharing tool of choice long before its acquisition by Facebook and the release of an Android version. And it’s growing faster than ever.

5 Ways to Use Google+ Events for Your Business
Google+ Events is yet another way Google+ is competing with Facebook, representing a new opportunity for marketers. Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community. Now, Google+ has a competing service with new bells and whistles.

4 Facebook Plugins to Drive More Traffic to Your Content
Do you want more of your content shared on Facebook? Are you wondering how to make it easy for people to share your site or blog content on Facebook? Which Facebook widgets are best? Facebook recently introduced the Facebook Recommendations Bar—which is different from the Facebook Recommendations Box—and the Like Button and the Like Box. But what are the differences and how do you decide what will work best for you? And then how do you install them?