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5 articles worth re-reading | September

Bridleway September its homecoming flare always feel like a new beginning: new schools, new directions, new projects… There are a few moments during the year that are specifically conducive to decision making, September is one of them, with January and Spring.

While I was hiking around Yorkshire, England, last week, I came across the sign on the picture to the left. It reminded me of the moment when you need to choose a new direction and it seems to you that one way or another… well…

This is why, maybe, sometimes, taking a step back and remembering old wisdom can be a helpful in choosing the path that will work for us. Wether it’s “bridleway” or… “bridleway”.


5 articles to help you make new decisions

Marketing to Women? Keep These 3 Facts in Mind
Throughout history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns that relate personally to the female audience.

60 Best Free Fonts To Use In Your Next Logo Design Project
There is a ton of free fonts which you can download from the internet, but are not suitable for professional design. Finding the best free fonts can be a very daunting task, finding high quality free fonts can be even more difficult.

7 Ways to Prospect for New Customers With LinkedIn
Does your company sell to other businesses? Are you looking for leads? There’s likely more new business for you on LinkedIn than you’re currently tapping. LinkedIn now boasts over 161 million members, including executives from each of the Fortune 500.

5 Ways to Build a Pinterest Following With Facebook
Are you looking to build a strong Pinterest following? Did you know that you can integrate your Facebook and Pinterest marketing? Yes, there’s a way to get Facebook fans to create exposure for you on Pinterest.

7 WordPress Plugins to Grow Your Email Subscribers
Are you looking for more email subscribers? The best way to gain email subscribers is to deliver great content via your blog. Here are seven great WordPress plugins to grow your email subscribers and let you focus on delivering great content.


5 articles worth re-reading | August

Good NewsYou might not be aware of it, but summer has been horrendous here in Lyon. Sometimes I regret not having moved my office to London temporarily since, apparently, it’s raining less there than it is here.

Here’s a little experiment for you:

Take a workaholic, newly single, 40-something woman.

Then take all her clients, and students and appointments of sort away from her for two month (welcome to summer in France).

She’ll think: Yeah, socializing! Going on hikes! Training for a 10K! Spending evenings with friends on the terrace of local cafés talking about where the world is going! Lazy lunches and margaritas!

Then add some rain.

Lots of rain.

There are so much TV series a girl can take, even she has always been and will always be an addict. At some point, it’s time to get back to good old reading, and better yet, something related to business… waiting for that good news to come! A little bit of sunshine maybe?

5 articles to take you through the rainy summer days

7 Steps to Building a Business Using LinkedIn
Here are seven steps to cultivating successful business relationships using LinkedIn, whether you live in China, Chicago or Chesterfield.

4 Ways to Improve Your Google+ Engagement
Are you looking for better engagement on Google+? Google+ has a unique culture and set of capabilities that set it apart from other social networks. Here are four tips that have helped me build engagement and expand business networking.

The Beginner’s Guide to Socialcam
To participate in the digital age requires a certain kind of visual thinking. Whether creating a snazzy website layout, capturing artsy pics with Instagram or even choosing the perfect Facebook cover photo, interesting images and videos enhance social engagement.

7 Ways to Drive More Blog Traffic Using LinkedIn
Want more people to read your blog? Are you fully leveraging LinkedIn? Many business bloggers neglect one of the most powerful social networks for growing visibility and traffic. LinkedIn is THE professional web.

3 Ways to Use Social Media to Improve Your Search Rankings
Are you happy with the traffic coming to your blog or website? Have you kept up with the changes in search engine optimization (SEO)? This is essential for most businesses today. Keep reading to learn how Google changes are making social media more important and what you can do about it.


5 articles worth re-reading | July

Programme Ciné Institut LumièreYesterday I was talking with students about how difficult it is to stay focused when you have spent many month working toward a goal and things just don’t seem to move as fast as you’d want them to. We have all experienced this situation and the burn out is often just around the corner.

I actually happened to one of them, and although this one was smart enough to disconnect for a few days, many just push through because they’d feel guilty to stop.

It has been one of my struggle since I started on my own. When is it okay to stop? When is not working the thing you SHOULD do, not the thing you’re barely allowing yourself to do?

Several years ago, I started taking weekly creative dates with myself, in order to feed my brain, to let go of the stress and to remember that there is something beyond the screen of my computer. Escaping a few hours a week to do something different, even if it sometimes feel naughty, has proven to be a wonderful way to balance my workload.

So whether it’s a movie, an exhibition, a bike ride or a dance lesson, take that break for yourself. You’ll thank me later.

Not the time, though, to read some of those articles I dug out for you…

5 articles that are only getting better with age

7 Ways to Optimize Your Professional Profile
Companies spend a lot of money every year making sure they are found online. And there are countless articles explaining the ins and outs of online marketing for a corporate brand. But what about your personal brand? How should you optimize your personal brand so you’re easily discovered?

5 Things You Didn’t Know You Could Do on LinkedIn
LinkedIn isn’t just a digital destination for your resume; it’s a vibrant online hub offering all kinds of useful information, tools and functionality. If it’s been awhile since you explored the site, check out this list of five things you might not know you can do on LinkedIn.

8 B2B Tips for Using Social Forums
How should business-to-business (B2B) marketers best use question-based social forums? For business-to-business companies in particular, LinkedIn Groups, Quora and HighTable are just three examples of forums where marketers can demonstrate their knowledge.

A Guide To Social Media Images (Infographic)
Currently, there are at least five major platforms that you should be considering for your business: Facebook, YouTube, Twitter, LinkedIn, Google+, and yes…. even Pinterest! But each and every one of these social media platforms requires some savvy design from YOU if you really want to capture the attention of new fans and followers.

7 Tips for Creating a Social Media Plan for Your Business
Do you have social media plan? Are you looking for an easy to follow guide to formulate a plan for your business? Keep reading for seven tips to help your business develop a social plan…


5 articles worth re-reading | June

PCE - EM Lyon

Business Project Competition at EM Lyon

With the month of June comes the end of school season. Time to rest one would think… But of course… Not! Students might be busy practicing their newly learned skills in internship around France (the world?) but no rest for the weary (wicked?), we’re already plotting what sort of miseries we’re going to put them through next school season… (cue evil laughter).

It’s one of the things I enjoy most about teaching: being able to look at a whole program and define learning objectives. Then figure out what type of message needs to go through, when, and which tool is best to get that message across.

Sounds as familiar to you as it does to me?

Objective -> Strategy -> Message -> Means

You see where I’m going there?

Looks like whatever the circumstance, this is a powerful recipe.

In the meantime…

5 articles that will nourish the marketer inside of you

Why Hotels Need to Care About Their Reputations
It’s a social media world, one where consumers rely more heavily on their peers’ online opinions than ever before. This is especially true when planning a trip.

How to Grow and Manage an Engaged Online Community
Do you wear many hats at your place of business? Do some of them have to do with reaching out to and interacting with your social media fans and blog readers?

How to Choose the Right Social Marketing Platform
While much of the tech and financial world has been focused on Facebook’s post-IPO performance, something else has happened last year that was starting to define the social marketplace. Savvy firms like and Oracle have strategically gobbled up some of the top social vendors. These acquisitions signify that social business has become big business. The formulation of meaningful social categories is also taking shape, and marketers — particularly CMOs — should take note as they look to gain real ROI from social.

26 Tips for Managing a Social Media Community
Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?

6 Ways to Drive More Pinterest Engagement
Are you engaging your fans on Pinterest? Pinterest has been growing at an amazing pace. Recently, comScore reported that Pinterest grew by 4377% since May 2011.


5 articles worth re-reading | May

Inside ESDES Business School, Lyon, France

Inside ESDES Business School, Lyon, France

Over the past few month, I have taken part of a program called Campus Création, which associates many entrepreneurship programs from 29 local schools and allow students to compete around their entrepreneurial project.

In parallel, I am working with some of the teams in the “PCE” class of EM Lyon Business School and I’m very proud to say that after the semi-final oral presentations, two of the twelve finalists are teams I coached!

Shameless gloating!!!

Can we say that I’m becoming addicted to mentoring entrepreneurs? I think that wouldn’t be too far from the truth.

But my love for digital and content marketing is still vibrant, so here’s a good reading list for you!

5 articles that are blasts from the past

4 Ways to Discover More About Your Audience With Social Media
Your audience is the lifeblood of your business, and knowing who they are and what they want is a key to success. What you might not know is that there’s a treasure trove of knowledge about your ideal audience hidden in the sea of followers and fans you’ve already attracted.

16 Creative Ways to Use Twitter for Business
Is your Twitter activity feeling stale? The good news is that you can easily revitalize your Twitter experience! Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.

4 Ways to Use Tumblr to Connect With Customers
Facebook, Twitter, LinkedIn–these are the darlings of the content marketing and social media worlds. But one platform is almost never mentioned. It is Tumblr, a network ideal for photo and video integration, as well as reaching out to a niche demographic.

How to Make B2B Content More Shareable
When it comes to creating content for a company blog, “if you build it they will come” is not the right mantra. Smart social media promotion of your content is key, and it’s almost as important as creating the content itself.

8 Essential Photoshop Tutorials on YouTube
Are you looking to really make your family and vacation photos stand out, but haven’t been able to figure out the ropes of Photoshop? Adobe’s Photoshop is a difficult program to master, but it puts very powerful tools in your hands. By learning the tricks of the trade, you can do just about anything with Photoshop.


5 articles worth re-reading | April

PerspectiveThis week I attended an event organised by a local startup booster: BoostInLyon. The guest speaker took us back to 1996, when internet was via 26k modems. I couldn’t help but remembering the time I was sitting on my grand-mother’s staircase, unplugging the phone modem to plug it in my laptop and send emails… Once again, it reminded me how far we came; and how wonderfully evolved marketing became.

Yet another way to put things into perspective…

So while April showers bring May flowers and we have to show a little more patience before we can skip our way to work in the morning sunshine, let’s get some perspective on our marketing tools and re-read some useful articles…

5 articles you didn’t want to miss

12 Tips When Using Facebook Promoted Posts
Are you thinking of using Facebook Promoted Posts? The feature officially rolled out in late May 2012. Many people are wondering where this new advertising option fits into their marketing mix or if it even fits at all.

Pinterest Etiquette Guide: How To Pin Politely
Pinterest is currently the newest cool kid on the Internet block, and with so many pinners pinning away (aka users sharing images), there’s good reason to review best practices. Pinterest sets the stage for good use well by sharing pinning etiquette in its welcome email, and it keeps pinning etiquette easy for users to find on its site.

5 Ways to Monitor Your Brand’s Effectiveness
Building a brand isn’t solely about numbers and figures. It’s about attracting an audience that will be an asset throughout your brand’s lifetime. Unfortunately, for a brand to be successful today, it has to distinguish itself amid the noise of thousands of others vying for attention on the same platforms.

5 Creative Ways Businesses Are Using Google+ Hangouts
Are you interested in adding a bit of splash to your social media marketing mix? Google+ Hangouts has addressed this issue. It might be the versatile platform you’ve been waiting for to help capture the attention of an even bigger slice of potential customers.

3 Tips to Manage Your Social Media Reputation
Are you managing your online reputation? Reputation can affect purchase decisions and influence the growth or decline of a business. Many businesses are using social media to develop online reputations, manage and respond during a crisis and monitor the conversation to prevent future crises.