Following up on last week’s post, I thought it could only be right to recommend my favorite reads. Of course I could mention some of the most influential business books such as The Art of War, The Prince or The Wealth of Nations, but I’d rather pick in a more modern department to recommend ones that are as insightful as they are enjoyable to read.
Five books that every entrepreneur should read
Blue Ocean Strategy
“Winning by not competing”, the Blue Ocean Strategy concept could sound so unfamiliar to all the old-school marketing addicts. But this international best seller upends traditional thinking with principles and tools to make the competition irrelevant. Yes, you read correctly: tools. The book is a fantastic toolbox of methodologies that will help you organize your thoughts and concentrate on what really matters.
While first published in 2005, the book’s message is still relevant. Blue Ocean Strategy is worth the time of anyone seeking to increase their success through innovation, whether it’s at the business strategy, product launch or simply marketing strategy level.
Principles of Marketing
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Change by Design
Need to reinvigorate your business? Think like a designer. In his book, Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation, Tim Brown shows how using the traditional skills that designers develop, can be used to identify problems and create solutions in collaboration with the people who will benefit from the results. In other words, finding a solution to any business challenges is a creative process that should involve customers. What is not to agree with here?
Business Model Generation
Business Model Generation features powerful strategic tools and ideas to change up a business’s model and plan for whatever tomorrow brings. Whenever an organization needs to adapt to a new market, a strategy that is different than anything before is key. Acting as handbook for leaders and visionaries, the book strives to put a new spin on outdated business models.
The Lean Startup
Most startups fail. But many of those failures are preventable. The Lean Startup is a practical approach being adopted across the globe, changing the way companies are built and new products are launched.
By setting-up an engine of growth, building an adaptive organisation and lastly allowing sandbox for new ideas, Eric Ries shows in this book how it is possible to solve the main 21st century organisation problem: the tension between operational excellence and innovation; building, along the way, the economy of tomorrow.