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blue-ocean-strategyI have told you a lot already about the Blue Ocean Strategy principles and how I am using them to help my clients build distinctive, relevant and worth-spending-time-energy-and-money-on marketing strategies.

“Winning by not competing”, a concept that could sound so unfamiliar to all the old-school marketing addicts. But this international best seller upends traditional thinking with principles and tools to make the competition irrelevant. Yes, you read correctly: tools. The book is a fantastic toolbox of methodologies that will help you organize your thoughts and concentrate on what really matters.

The book is divided into three parts:

  • The first part presents key concepts of blue ocean strategy.
  • The second part describes the four principles of blue ocean strategy formulation.
  • The third and final part describes the two key implementation principles of blue ocean strategy including tipping point leadership and fair process.

While it was first published in 2005, the book’s message is still relevant. Blue Ocean Strategy is worth the time of anyone seeking to increase their success through innovation, whether it’s at the business strategy, product launch or simply marketing strategy level.